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The Vitamin Shoppe Launches AG1 Nationwide in 640 Locations

The rollout represents the supplement brand's first specialty retail partnership.

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By: Mike Montemarano

Associate Editor, Nutraceuticals World

The Vitamin Shoppe announced the nationwide rollout of AG1 daily health drink at 640 locations of The Vitamin Shoppe and Super Supplements, as well as on its website. The launch is AG1’s first partnership with a retailer specializing in nutritional products.

AG1 is a blend of vitamins, probiotics, antioxidants, and superfoods designed to support energy, immune health, and digestive health. It is NSF Certified for Sport, and tested by independent third-party labs to ensure it is free from hundreds of herbicides, pesticides, and contaminants.

“AG1 has been one of the most requested brands in our stores, and its arrival at The Vitamin Shoppe reflects our commitment to offering our customers the best in science-backed innovation,” said Muriel Gonzalez, president of The Vitamin Shoppe. “As AG1’s first national specialty retail partner, we’re proud to offer easy access to its advanced formulas in our stores across the country. Additionally, our Health Enthusiast associates can provide the kind of personalized guidance to help customers understand how AG1 can support their individual health and wellness goals.”

AG1 will be available in 14-count stick packs, 30-count stick packs, and the AG1 Start Here Kit, which includes a 7-count stick pack, branded shaker, and habit journal.

“We know many of our customers are already shopping at The Vitamin Shoppe and this partnership is an important step in making AG1 more accessible to them as they both build and simplify their supplement stack,” said Kat Cole, CEO of AG1. “The Vitamin Shoppe’s history and credibility in the supplement space, and commitment to guidance and education for its customers, make it an ideal partner as we continue to grow the reach and availability of AG1.”

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